One Percent for Hunger is enabling businesses to set an example for the rest of the business community. These companies embrace the notion that humanitarianism should simply be a part of the price of doing business.
So, philanthropy aside, why else should a business become a One Percent for Hunger member? Becoming a One Percent for Hunger member is not only good for the community, it is also good for business. Research demonstrates consumers are more willing to support companies that make this commitment. It allows them to be a part of a solution rather than part of the problem, and this increases brand loyalty and the customer base.
Member companies also benefit from our own marketing efforts and promotion of the One Percent for Hunger brand. The more our logo becomes ubiquitous, the more effectively it will equate commitment to hunger-specific philanthropy with our membership. Our web site will regularly highlight members, creating a unique opportunity to distinguish your business to your clients and customers, as well as to the general public.
Hunger is a massive problem. The need for businesses to lead the way in addressing it is obvious. One Percent for Hunger offers a simple, tangible and proactive way for the business community to be a part of the solution.